The $124 billion domestic lodging industry is a fast growing
part of the hospitality industry. Generally divided into four
segments, the domestic and international lodging industry
includes luxury, upscale, middle scale and economy
accommodations.
In 2004, the U.S. lodging industry boasted approximately 47,600
properties, representing more than 4.4 million guest rooms. 3
million of these rooms were in franchised hotels and 1.4 million
were in independent hotels.
According to PricewaterhouseCoopers' forecast, the U.S. lodging
industry is expected to gross $25.6 billion in pretax profits in
2006 and $30.3 billion in 2007.Name recognition is the lion
share contributor to hotel revenue. Most of the travelers in the
US and increasingly around the world look for known names; that
gives them the sense of being at home and in familiar territory.
Except in some luxury and/or special markets an independent
hotel has no chance of survival.
Even though the hotel franchise system was mainly an
economical necessity in the US , but the integration of world
markets is increasing the need for active franchise services
around the world.
Franchisors offer variety of services that could be tailored
to your investment and location. GIA will assist you in
selecting appropriate franchisor. We are in your side when
negotiating with a franchisor.
A franchise agreement could bond you for up to 30 years, or
could leave you dry in short terms. GIA could be your greatest
partner in locating and landing right franchise agreement for
you. |
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