All figures are for year-end 2005. Figures for 2006 will not
be available until mid-2007.
At-a-Glance Statistical Figures
| 47,590 |
properties* |
| 4,402,466 |
guestrooms |
| $122.7 |
billion in sales |
| $57.36 |
revenue per available room
(RevPAR) |
| 63.1% |
average occupancy rate
|
| *Based
on properties with 15 or more rooms. |
In 2005, the lodging industry grossed $22.6 billion in pretax
profits, according to Smith Travel Research. Total industry
revenue increased in 2005 to $122.7 billion, from $113.7 billion
in 2004.
THE LODGING INDUSTRY
The average room rate was $90.88 in 2005—up from $86.23 in 2004.
The average room rate was $82.52 in 2003, $83.54 in 2002, $88.27
in 2001, $85.89 in 2000, $81.33 in 1999, $78.62 in 1998, $75.31
in 1997, $70.93 in 1996, and $66.65 in 1995.
Source: Smith Travel Research
THE TOURISM INDUSTRY
In the United States, tourism is currently the third largest
retail industry, behind automotive and food stores. Travel and
tourism is the nation’s largest services export industry, and
one of America’s largest employers. In fact, it is the first,
second, or third largest employer in 30 of the 50 states. The
tourism industry includes more than 15 interrelated businesses,
from lodging establishments, airlines, and restaurants to cruise
lines, car rental firms, travel agents, and tour operators.
TOURISM EFFECTS ON OUR ECONOMY
- Resident and international travelers in the United
States spend an average of $1.8 billion a day, $75 million
an hour, $1.2 million a minute, and $21 thousand a second.
- Tourism generates $654 billion in sales (excluding
spending by international travelers on U.S. airlines).
- The tourism industry pays $104.9 billion in federal,
state, and local taxes.
LODGING AND OVERALL TOURISM EMPLOYMENT
- The travel and tourism industry pays $171.4 billion in
travel-related wages and salaries and employs 1.4 million
hotel property workers.
- Tourism directly supports more than 7.5 million travel
and tourism jobs.
PROMOTIONAL SPENDING
In the 2005–06 fiscal year, states planned to spend a projected
$666.6 million for development and promotion in the travel and
tourism industry. Indicative of tourism’s continuing recovery,
the majority of reporting states saw significant increases in
their budgets. Most notable was Utah—its budget increased nearly
300 percent from $4 million to $16 million. Hawaii again edged
out the other states in tourism office spending, with a budget
of $69.2 million. Second was Illinois, with a budget of $47.8
million. Rounding out the top five were Pennsylvania ($31.8
million), Florida ($30.7 million), and Texas ($28.3 million).
Michigan planned to spend the most on domestic advertising,
budgeting $12.7 million for 2005–06, followed by Texas ($11.9
million), Florida ($11.7 million), Arizona ($10 million), and
Utah ($9.6 million). The total collective domestic advertising
and sales promotion budget was $226.7 million.
Source:
Travel Industry Association of America, Bureau of Labor
Statistics
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